Meneame

According to the BCG matrix, I believe Meneame.net is a star, with a high rate of market share and business growth rate. BCG matrix has also cows and dogs that want to become stars. So, Meneame.net becomes a cheap way for them to become stars. The effect of me recommending an IS article on my blog and Enrique Dans recommending the same article on his blog will certainly have a different impact. I believe that the latter will get a highest rate of traffic.

So, how to take advantage of the “Meneame” brand that is already positioned at potential customers minds with a high rate of traffic? How to make a profit out of it?

Becoming a star is costly and can also take a long time. "Meneame" is already a star and companies are willing to become stars and it becomes even better if it is achieved in a short term. Moreover, small and not well known blogs that experience the “meneame effect” can have positive effects, such as an increase in subscriptions or links from other webs. Therefore, using a resource as AdSense, will provide advertisement revenue from each page on “Meneame” web page with a minimum investment on time and without additional resources. Mename should focus on blogs in which they can meet their requirements, and not in every blog that asks for it.

It is important to notice that the blogs that pay for it should be prepared for the increase on traffic. Otherwise, the “meneame effect” will have a negative impact. It might be recommendable for "Meneame" to ask for certain requirements, so the blog´s server will be able to support the increase on traffic. And it´s blogs responsibility to be aware of making this traffic maintained over time. “Meneame” is just giving a big help from a starting point.

“Meneame” can also use social filters for issues that can be applied to profitable business, such as selling academic services or even job hunting through the selling of banners.

As every business, taking advantage of its strengths (already has a strong name), and converting them into revenues could make “Meneame” a profitable business. There is a phrase in my country. Once the customer has tasted the candy, you can charge a fee and the customer will be willing to pay since the sweetness is already in his or her mouth. I was a heavy user of cinetube.es, which was for free. Now they are charging a fee for watching the movies, and I am willing to pay because I already have the feeling of tasting the sweetness. I believe the same could happen with “Meneame” since blogs already know the feeling of seeing an increase on traffic on their blogs.